Data & analysis that inform business success

In today's highly competitive market, analytics tools are key to measuring online business success, and Closed Loop Marketing helps clients get the most from their web analytics. Our analytics experts install, configure, and set up the reporting that best fits our clients’ business requirements. We also take it a step further—we distill the mass of raw data into actionable recommendations, transforming information into intelligence.

First, we help clients determine what business questions they need answered, such as:

• What are our total online sales, segmented by marketing channel?
• How well is our new SEO initiative performing?
• What level of customer engagement does our site inspire?

Each company is unique, and we approach each web analytics project with that understanding.

Second, we audit existing analytics configurations to determine whether they are optimal. Is the right data being gathered to answer the client’s business questions? If not, we make recommendations or changes accordingly.

Third, through one-on-one sessions or webinar trainings, we show clients how to use their web analytics data to measure their business success.

Depending on your needs, we will provide:

• Business dashboards
• Analytics audits
• Configuration
• Data analysis with actionable recommendations

Ready to increase your company’s online intelligence?