Results

High Tech Ecommerce

Case Study 1

$4 Million Revenue Gain

The Client

A Fortune 50 B2C Tech company.

The Challenge

Our client wished to enhance the effectiveness of an existing PPC campaign. Our goals were to increase brand and product awareness, improve traffic quality and conversion rates, and reduce wasteful spend.

What We Did

  • Performed a detailed audit of the PPC campaign
  • Restructured the PPC campaign
  • Coordinated with the client’s agency of record to implement recommended fixes

Results

  • Sales transactions up 2.5X
  • Conversion rate up 2X
  • Coverage levels for strategic terms up 2X
  • Eliminated millions in wasteful spending
  • Minimized campaign overlap with other company divisions

Key Takeaways

It can pay to get a second opinion on an existing paid search campaign - even big agencies can get it wrong. Strategic prioritization of campaigns, responsible match-typing, and a well-thought-out account structure can dramatically increase revenue, awareness, and ROI without increasing budget.

Self-Publishing Ecommerce

Case Study 2

1500% ROI in First Year

The Client

A B2C company providing online book publishing software, services, and sales platform.

The Challenge

We were tasked with proving the value of PPC advertising to a skeptical upper management.

What We Did

  • PPC campaign build
  • PPC management
  • Analytics setup to track results through the client's CRM
  • Data analysis and monthly reporting

Results

  • Revenue up 38X over previous PPC agency's campaign
  • 1500% ROI in first year
  • Profitable international marketing expansion
  • PPC transformed from a failing channel to the marketing program's rock star

Key Takeaways

Old, underperforming campaigns may not be salvageable - it's often better to start from scratch. In this case, structuring the campaign into highly specific themes allowed the delivery of ads that more closely matched searcher intent. Tracking the entire sales funnel through the client's CRM allowed us to optimize the campaign for lifetime customer value, not just short-term sales.

Jewelry Ecommerce

Case Study 3

36% Increase in Holiday Sales

The Client

A major online jewelry retailer

The Challenge

Improve the sales volume and total margin generated by our client’s paid search campaigns. The campaigns had been managed by another agency for the 12 months prior to our engagement.

What We Did

  • PPC campaign restructure
  • PPC management
  • Category page redesign

Results

  • Increased Sales Volume by 30% while improving ROI
  • Increased Average Order Value by 17%
  • Improved Christmas holiday revenue by 36% YoY

Key Takeaways

The client's campaigns had not received the level of ongoing management they needed. Ecommerce paid search campaigns require continuous optimization and attentive management to take advantage of seasonal trends and to address changes to product lines and pricing strategies.

Home Furnishings Ecommerce

Case Study 4

50% Increase in Checkout Completions

The Client

A B2C ecommerce company selling home furnishings.

The Challenge

Our client wished to reduce the shopping cart abandonment rate and increase revenue. Due to technical restrictions, we could make changes only to the look-and-feel of the checkout process, not to the underlying process or flow.

What We Did

  • Performed an Expert Review of the site's sales funnel
  • Provided prioritized, actionable recommendations
  • Designed updated page templates for each checkout step

Results

  • Checkout completions up 50%
  • Cart abandonment rate down 20 points

Key Takeaways

Although we could not make changes to the underlying ecommerce platform functionality, design and layout changes alone resulted in significant gains, demonstrating the value of conversion-optimized design. We saw the greatest overall return with updates to the login/registration page.

High Tech Lead Generation

Case Study 5

15X Qualified Leads

The Client

A high-tech B2B company.

The Challenge

Increase the number of high quality online leads and the number of cross-promotional inquiries.

What We Did

  • PPC campaign restructure
  • PPC campaign management
  • Landing page expert review
  • Landing page and Thank You page redesign
  • A/B testing

Results

  • Leads up 15X
  • Conversion rate up 2X
  • Cost per lead down 6X

Key Takeaways

A huge initial lift came from PPC campaign changes such as ad copy that was better differentiated, making the keyword list more comprehensive, restructuring the account, and managing bids to ROI instead of to display position. The redesign of the landing page template added another large gain, and adding strategic cross-promotions on the Thank You page yielded additional conversions.

Financial Services Lead Generation

Case Study 6

8X Conversion Rate

The Client

A B2B company providing retirement financial services to small businesses.

The Challenge

Improve the performance of an ongoing client's PPC campaign, while counteracting rising costs.

What We Did

  • PPC campaign restructure
  • PPC management
  • Landing page redesign
  • A/B testing

Results

  • Conversion rates up 8X
  • Leads up 3X
  • Cost per lead down 49%

Key Takeaways

Paid search campaigns require regular restructuring and re-optimization to take advantage of the changes in advertising platforms and to address shifts in company business goals and the competitive environment. Similarly, even successful landing pages should be re-examined and re-optimized regularly.

Online Insurance Lead Generation

Case Study 7

30% Increase in Application Completions

The Client

A B2C online insurance provider

The Challenge

Increase the number of leads generated via the site's online application process without reducing lead quality.

What We Did

  • Performed an Expert Review
  • Usability testing - planned and executed live, moderated tests with representative users
  • Analysis of the results of our review and the usability tests
  • Provided prioritized, specific recommendations for updating the design and usability of the application process

Results

  • Application start rate up 25%
  • Application completion rate up 30%
  • Project payback in less than one month
  • Ongoing financial benefit

Key Takeaways

Application starts were increased by updating the messaging with benefits-oriented copy and increasing the visual emphasis on the primary call to action. A redesign of the entire application process addressed the issues uncovered during our review and usability testing, creating a smoother user experience at each step.

Healthcare Tech Lead Generation

Case Study 8

3X Qualified Leads

The Client

A B2B company providing software for the healthcare industry.

The Challenge

Increase the volume of web-sourced leads while maintaining lead quality.

What We Did

  • Performed an Expert Review of the site
  • Provided prioritized, specific recommendations for updating the site strategy, messaging, design, and usability

Results

  • Web-sourced leads up 3X

Key Takeaways

Highly effective messaging was leveraged from the client's live sales demo to the web site. Additional design changes that increased the visibility of the main call to action and the clarity of the registration process provided the largest immediate returns.

Financial Services Lead Generation

Case Study 9

6X Conversion Rate

The Client

A B2B company providing invoice factoring services.

The Challenge

Increase the number of high-quality leads for a small company in an extremely competitive industry.

What We Did

  • PPC campaign build
  • PPC campaign management
  • Updated messaging
  • Segmented, two-step landing page design
  • A/B testing

Results

  • Conversion rate up 6X
  • Lead volume up 8X
  • Cost per lead down 4X

Key Takeaways

For this client, the combination of a compelling offer and a two-step landing page segmented by top audience industries were the keys to sucess.

Doing online marketing the right way can literally transform a business, taking it from struggling to prospering and from prospering to wildly successful. On this page are a few examples of how we’ve made it happen for our clients.

Ready to learn more?

Praise from our clients

"Using half the PPC budget, traffic more than doubled."

– Avolent

"We've seen across-the-board improvements in converage levels, conversion rates, and sales transactions."

– HP

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