Everyone wants to optimize their Ecommerce website's conversion rate. The trick is figuring out how – and finding the time and resources to get it done right. That's where we come in. We provide the expert analysis, planning, design and test management services needed to help your website reach its full potential.
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Case Studies
Our ecommerce optimization clients have seen significant conversion gains from our work, resulting in increased profitability and market share. Some of our case studies:
What We Do
Step 1: Ecommerce Optimization Review & Roadmap
Our thorough and efficient review finds ways to quickly improve results while helping you develop a holistic and systematic plan for improving conversion rates over time.
What you get:
- Detailed, prioritized Quick Win recommendations
- 6-month Optimization Roadmap
- Supporting research and analysis
Our process:
- Kickoff: We discuss your business, website's success metrics and customer value.
- Discovery: We gather and analyze intelligence from multiple sources, including
- Web analytics data
- Customer and industry research
- Usability testing
- Competitive review
- Expert Review: We identify conversion improvement opportunities on your website, using our proprietary conversion optimization methodology. This step is informed by the data and intelligence gathered during Discovery.
- Outcome Modeling: We prioritize the identified conversion opportunities based on their potential impact on conversion.
- Quick Wins: We provide detailed recommendations for addressing short-term "quick win" opportunities.
- Action Plan: We develop an Ecommerce Optimization Roadmap for your website. Our Optimization Roadmap guides your ongoing conversion testing program by recommending what concepts to test and how to best execute testing.
Step 2: Ecommerce Optimization Management (optional)
Starting with the Ecommerce Optimization Roadmap, we provide you with a full-service conversion testing and optimization solution.
What you get:
- Full service end-to-end test plan management and execution. We effectively bolt on to your organization and act as your outsourced conversion optimization department for the duration of the engagement.
- Ongoing management and reporting on what’s worked, what hasn’t, and what we’ve learned so you can apply that learning to other areas.
- Continuous access to our conversion expertise.
Our process:
- Tool Selection and Setup: We assist with the selection of the appropriate conversion testing tool, and manage the account setup and configuration.
- Test Plans: We develop detailed test plans for each individual conversion test in the Roadmap.
- Test Designs: We develop thoughtful and effective test options for each test to ensure you are testing among good options and not just throwing designs against a wall. Our designs are informed by our expertise in the field of conversion marketing, the principles in our book WEB DESIGN FOR ROI, and our experience running tests for clients over the past 5+ years.
- Test Execution: We set up, execute and monitor each test.
- Test Analysis: We analyze the test results to identify actionable learnings.
- Apply Learnings: We apply the learning from each test to improve conversion rates and inform the next round of testing.
- Test Plan Management: We adjust the Optimization Roadmap based on prior test results, to support continuous conversion improvement.
Guaranteed Results
To put it simply, we more than pay for ourselves. For full-service Ecommerce Optimization Management clients, we can establish performance requirements or work on a pay-for-performance basis.
Ready to improve your ecommerce results?
